Traditional marketing refers to the pre-digital ways of advertising a product or service, like print advertisements, billboards, radio and television commercials, and telemarketing. Digital marketing, in contrast, hand, is the promotion of a product or service using digital channels, like search engines, social networking sites, email, and websites. Traditional marketing continues to play a part in the marketing mix. Still, digital marketing has grown more vital in the digital era as more customers use the Internet to research and make purchases. In this post, we will learn about traditional marketing vs digital marketing. Let’s start.
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